University Studies in the USA

Because Universal Players Global has the experience of placing hundreds of student-athletes in North American high schools, the natural step for us was to start helping high school graduates to find opportunities at universities and colleges. This is why in 2019, EuroAthlete merged with UP Global and now two of the best and most experienced professionals in Finland will continue under the same flag. Almost 30-years of experience and over 1000 satisfied university students!

EuroAthlete has offered a unique opportunity to all upper secondary school graduates to achieve a four-year scholarship at an American university. EuroAthlete was one of the first organizations in Europe that started to help young athletes with their aspirations to attend a university in the United States, and since 1990, EuroAthlete had been building its network. Over the years, EuroAthlete has successfully helped over thousand athletes to secure a spot at a university. EuroAthlete has decades of experience and knowledge of college sports in the U.S.; we know exactly what the universities are looking for and how the information should be presented to the coaches. We have created an operating model that offers the best possible channel to the coaches to receive our athletes’ information at their desks.

Since July 2019, EuroAthlete will continue its success story wearing UP Global’s jersey, and with this, we can help more students with their dreams and aspirations to come true.



Among Universal Players Global staff, we have a lot of experience in U.S. universities ourselves

  • Juho Illi, UP Global University Program Manager: Graduated from Belmont University in 2012, played Division 1 soccer for 4 years. After graduation worked for Clayton Station University as a soccer coach and assistant director of compliance. Started with EuroAthlete in 2011.
  • Timo Mäkelä, UP Global CFO: Graduated from Niagara University in 2001. Played Division 1 hockey for 4 years, team Captain for his senior year. Co-founder of UP Global.
  • Jussi Halme, UP Global Director of Operations: Graduated from University of Denver in 2005. Played Division 1 hockey for 4 years. NCAA Champion in 2004 and 2005. Joined UP Global in 2017.


Our experience, hundreds of satisfied university students, and the knowhow of two experienced organizations make UP Global the number one organization in Europe to help European student-athletes find the university opportunities they are looking for!

Check out our University Sports Advisors!


Interested in learning more about Your opportunities?

Contact us!

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